About this role
𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀
𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟳𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟭𝟬𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟳-𝟭𝟬 𝗟𝗣𝗔)
Experience: 1+ yrs
Location: Bangalore
Job Type: Full-time
We are looking for a creative and trend-savvy Social Media & Influencer Marketing Executive to help build and grow a fashion brand designed for Gen Z women, with a strong focus on individuality, self-expression, and contemporary culture.
The ideal candidate will have a strong understanding of Gen Z behaviour, fashion, social media trends, creators, and internet culture. You will play a hands-on role in building the brand's social presence, creating engaging short-form content, managing influencer collaborations, and developing an active online community.
Requirements
Key Responsibilities
- Own and grow the brand's presence across Instagram, YouTube Shorts, Snapchat, Pinterest, and emerging social platforms.
- Develop and execute a Gen Z-focused social media strategy and content calendar.
- Create and coordinate engaging Reels, Stories, posts, short-form videos, and other social content.
- Stay ahead of emerging Gen Z trends, memes, creators, music, fashion movements, and internet culture.
- Identify and build relationships with relevant fashion, lifestyle, and micro-influencers.
- Manage influencer campaigns end-to-end, including creator identification, outreach, negotiations, briefing, content approvals, and performance tracking.
- Collaborate with creators and influencers to develop authentic, on-brand content.
- Monitor social media performance, including reach, engagement, conversions, and campaign ROI.
- Use performance insights to continuously optimise content and influencer campaigns.
- Work closely with founders and creative teams to develop compelling brand stories and campaigns.
- Build and nurture an engaged, active, and loyal online community.
- Identify new social platforms, content formats, and creator opportunities that can strengthen brand visibility.
- Support the development of a distinctive and culturally relevant fashion brand identity across social channels.
What Makes You a Great Fit
- 1–4 years of experience in social media, influencer marketing, digital marketing, content, or a related field.
- Strong understanding of Gen Z culture, fashion, social media behaviour, and consumer trends.
- Hands-on experience managing creators, influencers, influencer campaigns, or agencies.
- Strong copywriting, storytelling, communication, and content ideation skills.
- Comfortable creating, editing, and coordinating short-form video content.
- Excellent understanding of platforms such as Instagram, YouTube Shorts, Snapchat, and Pinterest.
- Strong visual sense with a keen eye for fashion, aesthetics, branding, and trends.
- Good organisational and project-management skills with the ability to manage multiple creator collaborations and campaigns.
- Strong negotiation and relationship-management skills.
- Data-driven mindset with an ability to understand social metrics and use insights to improve performance.
- Highly tuned into emerging creators, trends, memes, music, and internet culture.
- Ability to identify content that is authentic, relatable, culturally relevant, and shareable.
- Passion for fashion, social media, creator culture, and digital communities.
- Proactive, curious, and comfortable working in a fast-moving environment where experimentation and creativity are encouraged.