About this role
We're looking for a Director, CRM to own lifecycle programs end to end, converting leads, retaining and growing active customers and winning back churned customers via email, push, SMS and more. This is a player coach role where you'll set the strategy and roadmap as well as help execute the programs, driving tangible impact through CRM. Using customer insights, data, and strong cross-functional relationships, you'll tie every program wto company-wide KPIs. We'll look to you to bring new thinking and add new levers to the marketing toolkit. Marketing experience at a growth-stage company is preferred. Passion for food is a must.
How you'll spend your time at Tovala
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Own CRM strategy, roadmap and drive execution across email, push, and SMS, for leads, active and churned customers.
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Grow revenue through retention, reactivation, and win-back programs.
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Work with the product and data teams to understand our customer journey and retention mode, identifying insights to drive testing and new journeys.
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Define target audiences from customer cohorts and decide how we reach them.
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Develop offers that improve retention and bring back churned customers.
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Streamline how we send customer comms: simplify process and improve automation.
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Own tooling and configuration decisions for our marketing stack (our ESP is Customer.io).
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Partner with creative to deliver communications that are on-brand and on-message.
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Measure and report impact, and decide where to invest next.
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Develop strong cross-functional relationships with product, data, software, and growth teams.
About Tovala
A smart-oven-paired subscription meal service.