About this role
๐ง๐ต๐ถ๐ ๐ฟ๐ผ๐น๐ฒ ๐ถ๐ ๐ณ๐ผ๐ฟ ๐ผ๐ป๐ฒ ๐ผ๐ณ ๐๐ต๐ฒ ๐ช๐ฒ๐ฒ๐ธ๐ฑ๐ฎ๐'๐ ๐ฐ๐น๐ถ๐ฒ๐ป๐๐
๐ฆ๐ฎ๐น๐ฎ๐ฟ๐ ๐ฟ๐ฎ๐ป๐ด๐ฒ: ๐ฅ๐ ๐ฎ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ - ๐ฅ๐ ๐ฑ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ (๐ถ๐ฒ ๐๐ก๐ฅ ๐ฎ-๐ฑ ๐๐ฃ๐)
Experience: 1+ yrs
Location: Mumbai, Maharashtra, India
Job Type: Full Time
We are looking for a creative and proactiveย Social Media & DTC Marketing Executiveย to strengthen brand presence, drive audience engagement, and support direct-to-consumer (DTC) marketing initiatives. The ideal candidate will have a strong interest in social media, content creation, digital advertising, and online community building.
This role is suited for someone who understands emerging social media trends, enjoys creating engaging content, and can turn creative ideas into effective marketing campaigns. You will contribute to brand awareness, customer engagement, and business growth in a fast-paced environment.
Requirements
Key Responsibilities
- Plan, create, and execute social media content calendars aligned with brand objectives and audience interests.
- Develop engaging content ideas for posts, reels, stories, short-form videos, and other digital formats.
- Supportย DTC marketing initiatives, including paid advertising, customer engagement, retention campaigns, and community building.
- Assist in creating and managingย Meta Ads, including in-house creative assets and advertisements developed with external agencies.
- Plan and coordinate in-house content shoots for social media, digital campaigns, and paid advertising.
- Collaborate with designers, videographers, creators, and agencies to produce high-quality marketing assets.
- Execute email and WhatsApp marketing campaigns to support customer engagement, retention, and repeat purchases.
- Monitor social media platforms and manage online reputation by responding to comments, direct messages, queries, and feedback.
- Track social media engagement, campaign performance, audience growth, and other relevant marketing metrics.
- Stay updated on social media trends, content formats, platform updates, and competitor activities.
- Identify opportunities to improve content performance, strengthen brand visibility, and enhance customer interactions.
- Maintain consistent brand voice, messaging, and visual identity across digital channels.
What Makes You a Great Fit
- 1+ year of experienceย in social media marketing, digital marketing, content creation, or a related field.
- Strong understanding of social media platforms, content formats, audience engagement, and emerging digital trends.
- Familiarity withย Meta Ads, DTC marketing, email marketing, and WhatsApp marketingย is an advantage.
- Experience coordinating content shoots or working with creative teams, influencers, or external agencies is preferred.
- Understanding of online reputation management (ORM) and customer communication best practices.
- Strong creative thinking, storytelling, and content ideation skills.
- Excellent written and verbal communication skills.
- Ability to manage multiple campaigns, deadlines, and priorities with attention to detail.
- Familiarity with tools for content creation, scheduling, analytics, and campaign management is a plus.
- A proactive, adaptable, and ownership-driven mindset with a genuine interest in building brands.
- Ability to work collaboratively in a fast-paced startup environment and contribute fresh ideas to marketing initiatives.